Hazibag UK

LAUNCHED NEW PRODUCT AND GREW TO £1/4MILLION BUSINESS

I worked alongside Nicki for three years, launching and developing the Hazibag business. She played a key role in getting Hazibag to where it is today – her advice and support was invaluable and I couldn’t have done without her. I greatly enjoyed working with Nicki and learnt a lot in the process.I would have no hesitation in recommending Nicki’s services and look forward to working with her again in the future.
Paul Wood, Manager, Hazibag UK

Nicki helped us launch Hazibag and develop our hazardous waste service into a thriving standalone business which is going from strength to strength.
Tony Windsor, Managing Director, Windsor Integrated Services Group

The requirement

Hazibag UK is a flexible intermediate bulk container designed to contain and transport hazardous waste. The product was developed in Australia and the exclusive licence for Hazibag in the UK was purchased by Windsor Integrated Services Group (WISG) in 2012.

WISG was looking to launch the new product in 2013 into a mature market with very entrenched behaviours towards hazardous waste management.

The solution

I worked with the Hazibag Manager to identify our target audiences, the barriers to entry and the best route to market as well as define the benefits of Hazibag over traditional hazardous waste containers.

I developed marketing materials and campaigns to raise awareness of the new product, breakdown barriers, generate interest and change behaviours in a challenging market. These included writing copy, producing and maintained a new website and social media channels, setting up and managing an extensive mailing programme, producing a series of brochures, case studies, press releases, award entries, adverts and an animation video.

The outcomes

Over a period of three years, I helped grow Hazibag UK into a £250,000 turnover business with a strong brand identity and high level of awareness in the construction sector and related industries.

The product has been adopted by many top construction companies whose regard for the product is recorded in the many case studies we produced.

During this period, we won two awards – a Gold Green Apple Environment Award for Commerce & Industry 2015 and the National Federation of Demolition Contractors Award for Innovation in 2016.

Find out more about Hazibag UK.