We believe that effective marketing needs a clear understanding of the marketplace in which you operate, your strengths and weaknesses compared to your competitors, the opportunities through which to grow and the threats to your business. Our strategic marketing services will help to give you this understanding and provide the foundations from which to develop and grow.
Understanding your marketplace
We can help you understand your market place better and ensure that you deliver the right proposition to the right audience at the right time. This might include client research, analysing competitors and mapping stakeholders who might have an interest in or influence your activities.
We can review your current marketing – what your communications says about you, the effectiveness of the channels you have in place and the resources you have available – identifying gaps and opportunities and making recommendations on how to develop and build on these in future.
We can help define what your brand means to your customers and staff and how you differentiate yourselves from your competitors, ensuring that your brand reflects how you want to position yourselves in the market.
With a clear understanding of what you want to achieve, your strengths and weaknesses and the marketplace in which you operate (or wish to operate) we can develop and implement a marketing strategy and a clear plan of action that helps you achieve your goals.
Whether you are launching a new product or service, raising awareness of your existing proposition or how you are better than your competitors, we can develop communications campaigns that makes you stand out in your marketplace and that reach your target audiences.