Wiser Group


Having worked with Nicki for over five years I would strongly recommend her. I have very much valued her support, skills, flexibility in approach (and a willingness to take on projects outside her normal work scope to help provide an additional important resource to our business), and friendly, helpful attitude. Nicki has been, and continues to be, very much part of the Wiser team, fitting in extremely well as a trusted, reliable and competent person with our permanent management and consultancy personnel.
Russell Hirst, Managing Director, Wiser Group

The requirement

Wiser Group consists of two companies – Wiser Recycling specialises in recycling and reuse of waste electrical and electronic equipment (WEEE) and Wiser Environment is an environmental consultancy.

Up until 2012, Wiser Group had grown by client retention and word of mouth but Managing Director, Russell Hirst identified the need to take a more active approach to marketing to protect the existing client base and grow the group to the next level.

The solution

I started working with the Wiser Group in late 2011, delivering some immediate communications including a press release and client newsletter. In 2012, I was funded by WRAP’s Business Resource Efficiency Programme to support the opening of Wiser Recycling’s new Approved Authorised Treatment Facility for WEEE in Cambridgeshire. I developed and delivered a launch plan, including writing press releases, writing and producing a leaflet and new copy for the whole of the Wiser Recycling website.

Following completion of the WRAP programme, I continued to support Wiser Recycling as well as Wiser Environment, identifying marketing opportunities and delivering communications. This has included re-branding the group and developing three new websites, producing regularly news stories, carrying out mailings, managing social media, online advertising and crisis PR, preparing award entries and grant applications.

I have also worked for several Wiser Group clients and partners:

  • Planning and delivering a communication strategy to support the roll out of a new recycling system at NYSE Euronext in central London
  • Developing and delivering a stakeholder engagement and PR programme for Royal Dahlman for a proposed renewable energy plant in Lincolnshire
  • Planning and delivering an open day on behalf of Relight at Wiser Recycling’s facility to mark the closure of an EU funded research project

The outcome

During my time with Wiser, the group has over doubled in turnover, very much achieving Russell’s aim of growing the business to the next level. The group has a stronger identity and a higher profile in its marketplaces. I continue to support Wiser Group in all areas of its marketing.

Wiser Recycling won a Green Apple Award for Environmental Best Practice and was shortlisted for an MRW AWard for Excellence for Waste Electrical and Electronic Equipment (WEEE) Innovation in 2016.

Find out more about Wiser Group.